Selling can be difficult when the asking price is out of step with the market. Owners may be influenced by emotional attachment or personal expectations and ask more than the market supports. This can slow a sale or prevent it from progressing.
Here is the story of a client who recognised the importance of pricing his apartment appropriately and achieved an unexpected result.
An unrealistic price: an early obstacle to selling
The owner initially set an asking price approximately 10–15% above market value, reasoning that an interested buyer would make an offer anyway. After several months with few viewings and no concrete enquiries, he recognised that the approach was not working.
The high price discouraged buyers before they even viewed the apartment, leading them towards more competitive alternatives.
Why an accurate valuation matters
After discussing the situation with the agency, the owner revised the price to reflect the market. Within a few weeks, viewings increased and interest returned.
A further surprise followed.
When the right price attracts more offers
An appropriate valuation and targeted marketing attracted several buyers at once. Competitive positioning encouraged interested buyers to act promptly.
One buyer offered more than the asking price to secure the apartment. The owner achieved a quick sale at a higher figure than expected under the revised approach.
The lesson
The story illustrates a central principle: a realistic starting price can improve the chances of selling without undervaluing the home. A well-positioned property can generate more interest and multiple offers, occasionally including an offer above the asking price.
Experienced professionals can assess the property objectively and position it appropriately. Adjusting initial expectations can sometimes support a better result in a shorter period.
If you are planning to sell, remember: appropriate pricing is an important part of a successful sale.
